Uncategorised · June 8, 2018

Shopping My Wardrobe, Blogging & Fast Fashion

Sitting down to write this post, I was intending on having a general chit chat and natter- but I wanted to chat about a couple of things that have been on my mind recently when it comes to blogging; shopping new, hauls and keeping up.

I’ve felt a little bit unsure recently when it comes to content and what I’m producing. It’s funny the pressures we feel online, isn’t it? And it made me wonder, in a true Carrie Bradshaw sense, if blogging has made us obsessed with buying? Are we more likely to become heralded for having the latest and most accessible pieces? Does consumer now come before creativity?

Of course- I’m still like any one else who enjoys a mosey around the shops- god, I’d be lying if I said I didn’t (I am only human after all). I love picking up a couple of things that I know will help breathe life into clothes I haven’t worn in ages- sometimes that’s even the best way of getting more wear out of something. I love nothing more than a peep at new in pages and a drop into Topshop between meetings- come, on people! But sometimes, and only sometimes, I can’t help but feel like I’m doing it wrong because I’m not constantly shopping new, hauling fresh collections and showcasing the newest, shiniest things on the high street. That’s what bloggers are meant to do, right?

It made me think a bit after I popped this outfit on, possibly for the third time in 7 days- and realising that sharing it meant nobody would be able to pick up most of the things I’d worn (I know, the horror)! On first thought I didn’t care- I love these pieces. I brought both of them last year, which hardly makes them old (maybe in online terms I’m sure they’re positively vintage) but it did occur to me the frustration of sharing things that aren’t readily there- the same way your friend might wear a great dress, only to later tell you ‘it’s from a vintage market in Thailand in 2011!’ No can do pal!

I’ve seen people speak about buying things and returning them, in order to share things like a magazine or publication would. Is that our purpose now? I have so many questions about blogging and shopping that sometimes I can’t help but feel like a bit of a nana on the sidelines- and wanted to take this post to jumble some of them onto a page to see where you sit with this too. I love seeing what’s new, but I don’t want that to make us carbon copies of each other. I love seeing the new, but I thrive on seeing what truly makes someone’s wardrobe interesting, unique and them, more. As much as I appreciate that no matter how fast paced, exciting and endless the new in selection of the high street is- sometimes what’s already hanging up in front of you is sometimes best- right?

So here’s to inspiring people with what they might already have. This outfit is comfortably one of my favourite things to wear- mainly because I largely end up floating around like Florence and the Machine (I wore this when I saw her recently at the Royal Festival Hall and felt all arms and legs) and that can only ever be a good thing. On top of that, ironically the only ‘new’ thing here is this bag. Picked up in one of my favourite vintage shops in Greenwich, I recently saw someone with something identical at a wedding- only to be told it was vintage. I then spotted this in Jolie and couldn’t believe it- and if that ain’t the true magic of shopping than I don’t know what is…


P.S I’ve just realised you can see an envelope in my pocket in all of these photos, so there ya go! Liv Purvis, forever sending cards…

(Jacket: Jigsaw, Dress: Rixo, Shoes: Superga, Bag: Vintage at Jolie)


  • Reply
    Anika May
    June 8, 2018 at 5:35 pm

    Love the idea of inspiring people to work with what they have! I’m definitely one of those bloggers that showcases things that I’ve owned for years and years, just because I still love them! Plus I make my own clothing, which saves a ridiculous amount of money. Lovely post Liv, I really enjoyed reading!

    Anika | anikamay.co.uk

  • Reply
    June 8, 2018 at 10:43 pm

    So much yes to this! Not only is Vintage shopping the BEST but also it´s much more inspiring for me to see how a blogger is styling the same outfits and pieces over and over in different ways! The blogging world has changed so much and many many just look the same ..that´s so boring! You´re still one of my favourites ..i think i started following you 2010?!

  • Reply
    Anita Nelson
    June 9, 2018 at 12:27 am

    Love this outfit~! It’s all complicated and feminine within, but the out layers are comfortable and strong enough to be a man. It’s a fabulous expression~!

    Excellent questions on consumerism~! It seems everything in the world is directing us to buy something now.

  • Reply
    June 9, 2018 at 10:32 am

    I try to buy clothes in a more sustainable way ! I don’t think we need a lot but maybe better quality clothes ! Very nice post !

  • Reply
    June 9, 2018 at 5:48 pm

    This is an interesting trail of thought Liv – when I started blogging, I used to buy much more (fashion and beauty-wise) than I do now. It can be tempted, especially when you want to produce more and more new content. It’s good to take a step back and evaluate your shopping habits!

    Julia x

  • Reply
    Courtney Hardy
    June 9, 2018 at 7:41 pm

    This was a very insightful post. I feel like we should all be more conscious of what we are buying, and we should try to avoid fast fashion for sure.

  • Reply
    June 9, 2018 at 8:39 pm

    I love the multiple topics! I so struggle with having to buy the latest trends constantly!


  • Reply
    June 10, 2018 at 10:20 am

    This was such an interesting read, and I must admit I often feel the same in general – that I’ll get frowned upon for wearing the same outfit for work twice, which is obviously ridiculous!
    I personally feel that a blogger should inspire rather than be an online advertisement for Topshop or ASOS. Personal style is far more relatable and inspiring than seeing a replica of a Topshop mannequin. Your blog in particular is a place I feel I can always come to feel inspired and refreshed about my wardrobe! x

    Written by Tasmine | UK Style Blog

  • Reply
    June 10, 2018 at 3:08 pm

    Appreciate this post so much. As a reader on an average income it’s sometimes hard because I love reading blogs but there is sometimes a pressure to “buy, buy, buy!” Which is not always realistic. Ive realized the reason I enjoy blogs is for inspiration and appreciation of style. So thank you for this!!

  • Reply
    Chloe Taylor
    June 10, 2018 at 4:29 pm

    I actually wrote my dissertation about his topic and how we’re all so consumed by the idea of buying new in and do we actually need it all?? I love that you’re discussing it though because it’s so important and that showing personal style will always prevail throughout!

  • Reply
    June 10, 2018 at 10:30 pm

    ahahha I love how you spinned around in every pic! florence or not florence (:

    xx from italy
    Cate ღ 35mm in Style

  • Reply
    June 11, 2018 at 2:19 pm

    Such a great post! I was thinking the other day that when I first started blogging & reading blogs, there was a huge focus on vintage clothes & really individual style, but like you said, lately it seems more focused on showcasing certain products & I feel like the outfits aren’t as unique as they used to be. I love a bit of high street shopping of course but I feel seeing people’s hauls get a little overwhelming at times! I would much rather see a cool outfit made up of a mix of old & new, personally. Anyway I loved this post, love your blog & your style! x

  • Reply
    June 11, 2018 at 10:24 pm

    I honestly think it’s more refreshing and inspiring to see well loved clothing and outfits repeated than seeing a insta profile where every photo is a completely new outfit – it just isn’t realistic and also puts more pressure on to have the constant need to buy something new! It should be more about re-working what you’ve got into new ways, at least it should mean you won’t get as bored of your wardrobe and won’t feel the need to buy buy buy. Love this outfit, very classic and a really well thought through post 🙂 x

  • Reply
    Abigail Alice
    June 12, 2018 at 4:10 pm

    Oh Liv I LOVE this post, it’s definitely one of my favourites.
    Your so right I’m only a little blogger but I love my blog but the pressure to constantly be posting new outfits is real, panic sets in when the item is no longer online & I don’t have a link to share.
    Thank you for reminding me to simply enjoying wearing my favourite pieces no matter if old or new.

    Abigail x

  • Reply
    June 12, 2018 at 4:40 pm

    I love seeing bloggers where what’s new in to help me plan outfits for the coming season BUT the whole outfits don’t have to be new each time, even an accessory or ways to re-work an existing item are super helpful! Steph x

  • Reply
    June 13, 2018 at 2:48 pm

    Love this outfit!x


  • Reply
    June 13, 2018 at 6:56 pm

    I feel a bit sad about blogging lately as well, both my own and others’. It just seems that most of the content is moving to Instagram and the nostalgic few still keep up the old blog thing. However I feel that blogs are so much more personal, and so much more about personality, that the urge to be super current only haunts me on Instagram. A blog is a place to show your true colours and to me, you’re doing it spectacularly! Keep it up (and maybe listen back on a few topical The Fringe of It episodes, I’ve heard they’re great fun 😉 )


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