Lifestyle · October 16, 2017

So You Want To Redesign Your Blog?

So you want to spruce up yer site?

Like a lot of good things in life- these things take time- but thanks to a couple of redesigns since I began this corner of the ‘net in 2010, I feel like I’ve gathered a few notes and tips on how to make the process as streamlined, successful and, well, sprucey as possible.

After relaunching the blog a couple of weeks ago, I was thrilled to know that so many of you would potentially be interested a post about the process behind the redesign and some small insights into how it all came together. So in celebration of a successful project, I thought I’d write a series of steps (or tips) I’ve picked up to a website redesign- be it blog or business… Let’s go!

* Read and get Inspired! At the beginning of the year I picked up a book called How To Style Your Brand– a branding and design book to help me work out and gather some ideas about where I wanted the next chapter of the blog to take me. I filmed a little video about it here, but picking this up and reading some expert tips gave me a real sense of clarity when it came to the things I knew I did and didn’t want- be it colour or an overall brand identity.

* Pin! Pin! Pin! No matter what I’m working on, in the background I’ve nearly aways got a design board on the go that I constantly am adding to. This is exceptionally helpful when it comes to seeing where your personal tastes are at, and it’s so useful to use as a point of reference to spot reoccurring themes and the things you find yourself naturally drawn to- as that’s the most important thing!

* Find Your Style Soul Sister (or Mister): To me, this is possibly the most important thing about the whole design process. Once you’ve found someone whose style, or design aesthetic resonates you- run with it. I’d followed Sally and Ross at Behold Studio for years (well, pretty much since I began blogging) and after meeting up with them a couple of times, knew they’d be the right people to work with. Not only do we have very similar taste, but wit Sally’s background being in marketing and Ross’s in graphics- I felt safe in trusting them in everything from design advice to SEO tips- and I couldn’t have been happier!

* But First, Do Your Research! Following on from my previous point- research is so key when finding someone. Where are they based? Is there a big time difference (and how will that work with your schedule)? Who have they worked with previously? How much will it cost? How long will it take? What packages do they have? These are some of the things I factored in and learnt were important to me based on past experiences and things I’d heard. I wanted someone I could ideally sit down face to face with and who could act as a point of contact during any glitches or times I needed pointers. Being able to trust your designer with everything from a password to the website is integral, and having them on hand meant I could rest assured things were happening behind the scenes without me getting aggy (lol).

* Look outside of your bubble: I think being a blogger, it’s so easy to keep an eye on what everyone else is doing and forget what you truly like. Whether that’s down to the latest cool handbag or a blog layout- sometimes it’s easiest to go with the done thing instead of taking any risks incase they don’t pay off. For example, I knew I’d always loved the look of collages and how they’ve been used with brands like Rookie and magazines- so asking Laura to help make it happen was such a fun addition to the project. Just because you’ve not seen something done lots of times before doesn’t make it a fun idea! Trust your gut and let the rest happen!

I hope this acts as a loose guide for any of you looking to embark on a bit of a design project! Let me know if there’s anything else like this you’d like to see!



  • Reply
    October 16, 2017 at 7:08 pm

    I really love the new design for your blog. The colors, font, and layout really work well together! Thanks for the tips, too. I’ve been playing around with the idea of a new design/template. I’ll have to check out that book for some inspiration! 🙂



  • Reply
    October 16, 2017 at 10:18 pm

    Thank you for writing this post! I don’t like my current blog design, it’s just a standard free template that I found on Google, but I’ve never really known where to start when it comes to redesigning. I’m going to use this as my guide! x

  • Reply
    Alexandra Holyer
    October 16, 2017 at 10:28 pm

    I found this to be such an interesting post! I’ve recently picked up a copy of this book myself and been slowly working through it. I’d be fascinated to know which season (and potentially which subordinate season) you’d consider What Olivia Did to be? The colour psychology section of the book has been rolling around in my mind ever since I discovered it! xxx

  • Reply
    October 16, 2017 at 10:38 pm

    Absolutely loving your new blog design! Really represents you and your content. Also, a great selection of tips – definitely going to take some onboard when thinking about my future redesign (fingers crossed!).

    Fatima x

  • Reply
    October 16, 2017 at 11:16 pm

    Such an informative and inspiring post, thank you!
    The blog looks fantastic, really love the new design.

  • Reply
    Neeltje | Thoughts in Style
    October 17, 2017 at 10:20 am

    This is so helpful! Thanks for sharing 🙂

  • Reply
    October 17, 2017 at 12:37 pm

    I absolutely love your new blog design, it’s beautiful and fits you and your content so well! Enjoyed these tips too, I think I might have to have a little look for that book because it sounds right up my street – my day job is in marketing and branding anyway but for some reason I can’t seem to decide where to start with my blog, which I really want to redesign soon! Such a great post xxx

    Sophie | Sophar So Good

  • Reply
    October 17, 2017 at 1:31 pm

    I’m so in love with your new website design. You can tell how much work and thought went into it and it is the perfect reflection of you! xx

    Frances Kayleigh | Fashion & Beauty

  • Reply
    October 17, 2017 at 5:54 pm

    Loved this – definitely agree with the whole PIN PIN PIN – I have so many design boards and they are a constant source of inspiration 🙂

  • Reply
    October 17, 2017 at 6:47 pm

    These are really good tips. I am totally in love with your new blog design! It looks so stunning.

  • Reply
    October 17, 2017 at 8:07 pm

    I have the ‘How to Style your Brand’ book and find it so useful, inspiring! Love your redesign 🙂

  • Reply
    October 18, 2017 at 10:49 pm

    Your new design is fab, it’s so you but really fresh and unique! Inspiring me to finally re-do my photo website!

    Lauren x
    Britton Loves | Cruelty-Free/Vegan Beauty • Lifestyle • Photography

  • Reply
    Kara O'Brien
    October 22, 2017 at 7:52 pm

    Loved reading your tips Liv, and your vision has really come to life on your site. As soon as I saw it, I thought it couldn’t be more ‘Liv Purvis’ at all! I swapped to my own domain at the beginning of the year and with that bought myself a little pip dig template I fell in love with, having been quoted well into the hundreds to get a custom made one! I’m trying to get back into the swing of blogging after moving and being dealt a hefty case of Bronchitis, but think I’ll look into switching it up a bit again in the new year, and will definitely be returning to this post when I do! Thanks for sharing.


  • Reply
    January 16, 2018 at 1:59 am

    I enjoy everything you post. You’ve done fantastic job

  • Reply
    January 17, 2018 at 10:37 am

    I enjoy everything you post. You’ve done fantastic job

  • Reply
    Any Given Wednesday
    May 11, 2018 at 11:37 pm

    […] planning on giving your blog a little spruce or a complete redesign, you should give the post So You Want to Redesign Your Blog? over on What Olivia Did a […]

  • Reply
    August 28, 2018 at 3:06 am

    Such an inspiring post, thanks for the tips! Definitely ordering that book.

  • Reply
    July 14, 2020 at 12:27 am

    […] Olivia’s new blog layout and after recently trying to sort out mine it was a useful read to know some of her tips about how she managed to do her redesign. I am definitely going to take her tips on board to see if […]

  • Reply
    July 16, 2020 at 11:34 pm

    […] Olivia’s new blog layout and after recently trying to sort out mine it was a useful read to know some of her tips about how she managed to do her redesign. I am definitely going to take her tips on board to see if […]

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